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The Challenge
TruckerFy’s platform serves two very different audiences—drivers and carriers—which meant that a one-size-fits-all landing page wasn’t going to cut it. They needed pages that not only looked better but performed better too, with targeted messaging and a layout optimized for engagement and conversion.
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The Solution
We started with wireframes to define the content flow, IA, and layout for each audience-specific landing page. From there, we designed and developed both pages, focusing on placing key CTAs above the fold and reinforcing them throughout the experience. The tone and messaging were tailored to each audience, ensuring the story resonated and inspired action. The final pages not only look polished, but they also work harder—guiding visitors toward the next step with clarity and confidence.
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