Skip to content

Trusted by

 

Braintrust_Logo
DEDRONE
GLOBAL EXPANSION
Huntress
MUDHOUSE LOGO
SUPERRARE
VELSERA

When standard automation isn't enough

Basic workflows handle simple tasks. More complex operations need more structure. Teams repeat manual steps, lead handling depends on people, and data needs enrichment or classification. Routing and prioritization require logic and personalization is hard to scale.

reporting inaccuracy

Teams repeat manual steps

Sales reps manually check if leads meet criteria before routing. Marketing manually segments lists. CS manually triggers follow-ups based on behavior.

Pipelines chaos

Lead handling depends on people

Routing relies on someone remembering the rules. Prioritization happens in someone's head. Qualification is subjective and inconsistent.

Lots of manual work

Data needs enrichment or classification

Company size, industry, or intent signals need to be researched and added manually. Lead quality scoring is guesswork, not systematic.

HubSpot used differently

Routing and prioritization require logic

Different products need different sales teams. Enterprise vs SMB requires different processes. Geography, industry, and deal size all affect routing - too complex for basic workflows.

Leadership questions unanswered

Personalization is hard to scale

You know email should be personalized by industry, role, and stage but can't maintain dozens of variations manually.

Broken Automations

Existing workflows break or overlap

You've built workflows over time without coordination. Now they conflict, duplicate work, or miss edge cases.

What the Dev+AI add-on does

This add-on expands how HubSpot supports your teams by introducing more advanced automation and AI-supported capabilities where they make sense.

We focus on: Smarter workflow logic, intelligent routing and prioritization, scalable personalization, and automation that reduces manual effort.

The goal is simple: Use HubSpot to handle more of the operational load.

Available as ongoing monthly add-on.

What the DevAI addon doesThis addon expands how HubSpot supports your teams by introducing more advanced automation and AIsupported capabilities where-2

What's included in the Dev+AI add-on

audit

Advanced workflow automation

  • Multi-step logic and complex branching
  • Cross-object automation (contacts, companies, deals, tickets)
  • Conditional logic based on multiple criteria
  • Scalable routing and assignment rules
  • Error handling and fallback logic
audit-1

AI-supported features

  • AI-powered lead scoring configuration
  • Data classification and enrichment automation
  • Content and email assistance features in HubSpot
  • Predictive field population
  • Sentiment analysis for support tickets
  • AI-generated email personalization
audit-2

Intelligent routing and assignment

  • Territory-based routing logic
  • Round-robin with capacity awareness
  • Priority-based assignment rules
  • Skill-based routing for complex scenarios
  • Time-zone and language-based routing
audit-3

Process automation

  • Automated handoffs between teams
  • Task creation with dynamic prioritization
  • Lifecycle-driven automated actions
  • Trigger-based notifications and alerts
  • Multi-stage approval workflows
audit-4

Data enrichment and classification

  • Company size and industry classification
  • Lead source and campaign attribution
  • Engagement scoring automation
  • Product interest tracking
  • Buying stage identification
audit-5

Scalable personalization

  • Dynamic content based on properties
  • Industry-specific email variations
  • Role-based messaging automation
  • Stage-appropriate content delivery
  • Personalized follow-up sequences
audit-07

Workflow optimization

  • Review and audit of existing workflows
  • Identification of redundant or conflicting automation
  • Gap analysis for missing automation opportunities
  • Performance optimization for slow workflows
  • Documentation of automation logic
audit-8

Custom integrations and extensions

  • API-based automation for external tools
  • Custom coded actions where needed
  • Webhook automation for real-time triggers
  • Third-party data enrichment integration

We collaborate with companies all around the world

How it works

This is an ongoing add-on to Unlimited HubSpot Development:

5 Timeline and ProcessHow it worksThis is an ongoing addon to Unlimited HubSpot DevelopmentRequest submission Submit automation requests through your 5 Timeline and ProcessHow it worksThis is an ongoing addon to Unlimited HubSpot DevelopmentPrioritization We prioritize based on business impact urgen 5 Timeline and ProcessHow it worksThis is an ongoing addon to Unlimited HubSpot DevelopmentImplementation Build test and deploy advanced automation wi-2 5 Timeline and ProcessHow it worksThis is an ongoing addon to Unlimited HubSpot Developmentautomation based on performance and changing needsReal imag-1 5 Timeline and ProcessHow it worksThis is an ongoing addon to Unlimited HubSpot DevelopmentNo project timelines ongoing monthly serviceReal image wit

What manual processes cost you

Repetitive manual work

When teams spend 20-30% of their time on tasks that should be automated, that's wasted capacity that could focus on revenue-generating activities.

Routing delays

Manual lead routing adds 24-48 hours to response time. In fast-moving markets, that delay means 30-40% of hot leads cool off or go to competitors.

Inconsistent execution

Manual processes depend on people remembering rules. Execution consistency drops to 60-70% vs 99%+ with proper automation.

Scaling limitations

Without automation, doubling lead volume means doubling headcount. Automation scales infinitely without proportional cost increases.

Missed opportunities

When 15-25% of leads never get routed properly due to manual errors, you're losing qualified pipeline from leads you already paid to generate.

Data quality degradation

Manual data entry and enrichment means 20-30% of records have incomplete or incorrect information, undermining reporting and segmentation.

Pricing

Dev+AI add-on pricing
Starting from $2,000/month

Monthly add-on to Unlimited HubSpot Development. Final pricing depends on:

  • Complexity of automation requirements
  • Volume of workflows and logic needed
  • AI feature usage and sophistication
  • Integration complexity
  • Team size and portal complexity

Available only as add-on to Unlimited HubSpot Development base service

Typical add-on levels:
Essential:
Starting from $2,000/month

Advanced workflows, basic AI features, intelligent routing, process automation.

Standard:
Starting from $3,500/month

Comprehensive automation, full AI capabilities, complex routing, extensive integrations.

Premium:
Starting from $5,000/month

Enterprise automation, sophisticated AI, custom integrations, high-volume automation needs.

ROI shows immediately

Reduced manual work, faster response times, consistent execution, and scalable operations typically deliver 5-10x ROI through efficiency gains.

Talk to us now

Frequently Asked Questions

Do I need Unlimited HubSpot Development first?
What AI features are included?
Can you automate processes across multiple systems?
How complex can workflows get?
Will this replace our need for developers?
How do you prioritize requests?
Can you optimize workflows we already built?
What if automation breaks or needs updates?
How is this different from HubSpot's Operations Hub?

Why WX for advanced automation

Group 35642

HubSpot automation specialists 

We've built thousands of workflows for clients. We know what works, what breaks, and how to build automation that scales

Group 35782

AI implementation expertise 

We understand how to leverage AI capabilities in HubSpot effectively, not just enable features.

Group 35793 2

RevOps perspective

We design automation around your full revenue process, ensuring marketing, sales, and CS automation works together.

Group 35795 2

Continuous optimization

We don't build and forget. Automation evolves with your business through continuous refinement.

lead-allocation

Documentation and knowledge transfer 

Every automation is documented so your team understands how it works and when to modify it.

This is a good fit if

Group 509-1

You already use HubSpot extensively (ideal for Unlimited customers)

 

Custom deal fields

Manual processes slow teams down daily

 

Group 35639

Routing and prioritization are complex and critical

 

Dynamic terms & conditions

You want to leverage HubSpot's advanced automation capabilities

 

Migrate products

You value structured, well-designed automation

 

Group 35797

You're ready to invest in operational efficiency

Make HubSpot do more of the work

If your team repeats the same actions daily, automation can take that load.

 

Extend your setup with smarter workflows, intelligent routing, and AI-powered capabilities.

 

Ongoing monthly add-on. Advanced automation. Reduced manual work.

Your automation team

Martjin
Martijn van Dooren

CEO

WX Agency
Melvin
Melvin Heinsius

COO

WX Agency
Ruben Brouwers
Ruben Brouwers

Lead of RevOps &
Commercial Growth

WX Agency
HubSpot-Platinum-badge
Shopify
1. Google Partner
ActiveCampaign Certified badge-3
Clutch