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When social engagement becomes hard to manage

As message volume scales, unanswered DMs pile up. High-intent prospects remain trapped in social platforms, leaving your CRM completely blind to active conversations.

reporting inaccuracy

DMs go unanswered

As social messages pile up, delayed responses cause high-intent prospects to abandon inquiries and engage with faster competitors.

Pipelines chaos

Simple questions take time

Basic queries sit waiting for human intervention. Automating instant answers frees your team to focus on high-value social engagement.

Lots of manual work

Leads stay in social platforms

High-intent prospects messaging on social never reach your sales pipeline. Without integration, your team has zero visibility into social-generated interest.

HubSpot used differently

Conversations aren't tracked

Siloed interactions prevent tracking attribution. Without CRM integration, you cannot measure how social engagement actually builds your sales pipeline.

Leadership questions unanswered

Team gets overwhelmed

Relying on one person to manage all platforms creates a single point of failure. As volume grows, important leads are missed and response quality drops.

Broken Automations

After-hours messages get ignored

50% of messages arrive after-hours. Forcing prospects to wait until Monday destroys engagement and loses sales.

What the Social Media AI Agent does

This agent automates predictable social interactions and captures opportunities, working alongside your team to ensure no signal is missed.

We focus on answering common questions, routing leads into HubSpot, flagging important conversations, and supporting response consistency.

The goal is simple: Don't miss signals from social.

Delivered in 4-6 weeks.

 

What the Social Media AI Agent does

What's included in the social AI agent setup

audit-1

Social platform integration

  • Integration with supported platforms (Instagram, Facebook, LinkedIn where available)
  • Message monitoring and routing
  • Multi-platform unified inbox in HubSpot
  • DM and comment management
  • Platform-specific response capabilities
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Response automation

  • Common question answering (hours, pricing, locations, etc.)
  • Product information delivery
  • Link sharing to resources
  • FAQ responses
  • Brand-consistent tone and voice
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Lead capture and routing

  • Interest detection and qualification
  • Contact creation in HubSpot CRM
  • Lead source attribution from social
  • Deal creation for qualified interest
  • Sales team notification and assignment
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Conversation intelligence

  • Intent detection (purchase interest, support, general inquiry)
  • Sentiment analysis for urgent issues
  • VIP/high-value prospect identification
  • Buying signal detection
  • Escalation triggers for human takeover
audit-5

CRM integration

  • Social conversations logged in HubSpot
  • Contact timeline tracking
  • Attribution to social campaigns
  • Deal association from social sources
  • Activity and engagement tracking
audit-6

Guardrails and escalation

  • Clear handoff to human for complex questions
  • Immediate routing for high-priority leads
  • Brand safety controls
  • Sentiment-based escalation
  • Human override at any point
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Response templates and guidelines

  • Platform-appropriate message formats
  • Brand voice alignment
  • Character limit optimization
  • Link shortening and tracking
  • Call-to-action templates
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Analytics and reporting

  • Response time tracking
  • Resolution rate by question type
  • Lead capture from social channels
  • Engagement quality metrics
  • Platform performance comparison
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Team training

  • Monitoring dashboard training
  • Escalation protocol
  • Best practices for social + AI
  • Continuous improvement process

We collaborate with companies all around the world

What missed social engagement costs you

Lost leads

When 40-50% of social DMs go unanswered or get slow responses, you're losing warm inbound leads you paid to generate through social content.

Response time penalty

Social platforms penalize slow response times by reducing your content reach. Poor DM response hurts your organic visibility.

Attribution blindness

Without CRM tracking, you can't measure social's contribution to pipeline. Marketing can't prove social ROI or optimize spend.

Manual monitoring overhead

Dedicated social manager spending 30-40% of time on repetitive question answering instead of strategy and content creation.

Inconsistent responses

Different team members answer differently. Brand voice varies. Information shared is sometimes outdated or incorrect.

Competitive disadvantage

While you take hours or days to respond, competitors with automated response answer instantly and capture the lead.

How it works

Week 1-2- Platform audit and setup Week 3- Response logic design Week 4-5- Configuration and testing Week 6- Launch and monitoring Timeline- 4 to 6 weeks

Pricing

Social Media AI Agent pricing
Starting from $3,000

One-time setup. Final pricing depends on:

  • Number of social platforms
  • Message volume and complexity
  • CRM integration requirements
  • Response template sophistication
  • Team size and training needs
  • Multi-language requirements
Ongoing optimization
Monthly optimization
Starting from $1,500/month

New response templates, platform expansion, performance refinement, continuous improvement.

ROI shows within 60 days

Faster response times, more leads captured, improved social reach (from better response rates), and freed team capacity typically deliver 4-6x ROI.

Talk to us now

Frequently Asked Questions

Which social platforms does this work with?
Will it respond to all messages automatically?
How does it know what's a lead vs general question?
Can it handle negative comments or complaints?
What if someone wants to speak to a human?
How does CRM routing work?
Can it work across multiple languages?
How do you measure success?
What about brand voice and tone?

Why WX for social AI agents

Group 35642

Multi-platform expertise

We understand how different social platforms work and configure AI agents appropriately for each platform's capabilities.

Group 35782

HubSpot integration specialists

We know how to route social conversations into HubSpot CRM seamlessly for proper tracking and attribution.

Group 35793 2

Brand voice alignment

We don't just automate - we ensure AI responses feel authentic to your brand and audience.

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Lead capture focus

We design social AI around capturing and qualifying leads, not just answering questions.

lead-allocation

Platform limitations awareness

We work within what social platforms actually allow via APIs, setting realistic expectations upfront.

This is a good fit if

On-brand quote templates

Social drives meaningful inbound interest

Custom deal fields

Message volume is growing and overwhelming

Display what’s needed

You want CRM visibility into social conversations

Dynamic terms & conditions

Quick responses matter for your audience

Migrate products

You have common questions that repeat constantly

Hubspot Scaling

Your team spends too much time on routine social DMs

Capture more value from social

Conversations only matter if they're captured and acted on.


Turn social engagement into tracked leads and measurable pipeline.


4-6 weeks. Multi-platform. CRM-connected.

 

 

 

Your social AI agent team

 

Martjin
Martijn van Dooren

CEO

WX Agency
Melvin
Melvin Heinsius

COO

WX Agency
Ruben Brouwers
Ruben Brouwers

Lead of RevOps &
Commercial Growth 

WX Agency
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Shopify
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