Skip to content

Trusted by

 

Braintrust_Logo
DEDRONE
GLOBAL EXPANSION
Huntress
MUDHOUSE LOGO
SUPERRARE
VELSERA

When a website looks fine but underperforms

Many websites aren't broken. They just don't contribute enough to pipeline. Traffic doesn't convert consistently, pages are hard to update internally, and marketing runs outside the CRM. The site looks good but performs poorly.

reporting inaccuracy

Traffic doesn't convert consistently

You get visitors but conversion rates hover at 1-2% when they should be 4-6%. Pages don't guide visitors toward clear next steps.

Pipelines chaos

Pages are hard to update internally

Every content change requires a developer. Landing pages take weeks to launch. Your team can't move fast enough.

Lots of manual work

Marketing runs outside the CRM

Website forms go to separate systems. You can't track visitor journey or attribute conversions to campaigns properly.

HubSpot used differently

Attribution is unclear

You don't know which pages, content, or campaigns drive actual pipeline. Marketing and website exist in separate worlds.

Leadership questions unanswered

The site looks good but performs poorly

Design is modern but conversion paths are weak, load times are slow, and mobile experience is inconsistent.

Broken Automations

SEO is an afterthought

Technical SEO issues limit visibility. Content structure doesn't support organic traffic growth. Pages aren't optimized for search.

What HubSpot website build/redesign does

A HubSpot website shouldn't just be a design project. It should be part of your revenue system.

We build or redesign websites in HubSpot CMS with a focus on: Conversion paths, CRM-connected data, scalable structure, and performance and usability.

The goal is simple: A site that supports marketing, sales, and reporting.

Delivered in 6-12 weeks.

What HubSpot website build_redesign does

What's included in the website project

audit

Strategy and structure

  • Sitemap and page architecture planning
  • Conversion path strategy
  • Content hierarchy and navigation design
  • User journey mapping
  • Alignment with GTM and revenue priorities
audit-1

UX and design

  • Clean, conversion-focused design system
  • Brand-aligned visual identity
  • Mobile-responsive layouts
  • Reusable component library
  • Templates for key page types
audit-2

HubSpot CMS development

  • Custom theme development
  • Flexible page templates and modules
  • Blog and resource center setup if needed
  • Dynamic content capabilities
  • Custom modules for specific needs
audit-3

Conversion optimization

  • Forms and CTAs connected to HubSpot CRM
  • Lead capture flows and progressive profiling
  • Clear conversion paths on every page
  • CRO best practices built in
  • A/B testing framework setup
audit-4

SEO foundations

  • Technical SEO setup (speed, structure, schema)
  • Page structure and heading hierarchy
  • Metadata framework and templates
  • XML sitemap and robots.txt
  • Search engine indexing optimization
audit-5

CRM integration

  • Form submissions to HubSpot CRM
  • Lead tracking and attribution
  • Campaign and source tracking
  • Lifecycle stage automation
  • Sales and marketing alignment
audit-07

Performance optimization

  • Fast load times
  • Image optimization
  • Mobile performance
  • Cross-browser compatibility
  • Core Web Vitals optimization
audit-8

Content migration and population

  • Content audit and migration from old site
  • Content population support
  • Image and media optimization
  • URL redirect mapping
  • Content quality review
audit-09

Training and handover

  • CMS training for marketing team
  • Page editing and creation guidance
  • Module and template usage
  • Best practices documentation
  • Ongoing maintenance guidance

We collaborate with companies all around the world

How it works

Weeks 1-2- Discovery and strategy Weeks 3-5- Design Wireframes Weeks 6-9- Development Weeks 10-11- Content and testing Week 12- Launch Timeline- 6 to 12 weeks

What a poor website costs you

Lost conversions

When conversion rates sit at 1-2% instead of 4-6%, you're losing 50-75% of potential leads from your traffic investment.

Slow launch velocity

Without flexible templates, launching new landing pages takes 2-4 weeks instead of hours, causing you to miss campaign timing and market opportunities.

Attribution blindness

When website and CRM aren't connected, 40-60% of marketing ROI questions can't be answered because you don't know what drives conversions.

SEO opportunity cost

Poor technical SEO and content structure means missing 30-50% of organic traffic potential, requiring more paid spend to compensate.

Developer dependency

When marketers need developers for every change, teams waste 20-30 hours per month on tasks that should take minutes.

Mobile performance gap

With 60-70% of traffic on mobile, poor mobile experience means losing majority of potential conversions before visitors even engage.

Pricing

Website build/redesign pricing
Starting from $5,000

Project-based engagement. Final pricing depends on:

  • Number of pages and templates
  • Design complexity and custom requirements
  • Content volume and migration needs
  • Custom functionality or integrations
  • SEO depth and technical requirements
  • Timeline and urgency
Ongoing support options
Monthly website management:

Starting from $1,500/month Content updates, new page creation, performance optimization, CRO testing, ongoing SEO.

Quarterly optimization:

Starting from $5,000/quarter Conversion rate optimization, performance audits, new feature development, strategic updates.

ROI shows within 90 days

Improved conversion rates, faster page launches, better attribution, and reduced developer dependency typically deliver 3-5x ROI in first year.

Talk to us now

Frequently Asked Questions

Do you handle content creation or just design/development?
What if we're not ready to migrate to HubSpot CMS?
Can you integrate with our existing tools?
What happens to our current website during the build?
Do we need HubSpot Marketing Hub?
What about ongoing maintenance after launch?
Can you migrate our blog and content?
How involved does our team need to be?
What if we want to redesign just part of the site?

Why WX for HubSpot websites

Group 35642

HubSpot CMS specialists 

HubSpot Platinum Partners with extensive CMS development experience. We know how to build sites that leverage HubSpot's full capabilities.

Group 35782

Revenue-focused approach

We design for conversion and attribution, not just aesthetics. Every element serves a business purpose.

Group 35793 2

CRM integration expertise

We ensure your website and CRM work together seamlessly for attribution, lead tracking, and marketing automation.

Group 35795 2

Scalable development

We build flexible template systems that let your team create new pages without developer dependency.

lead-allocation

Performance obsession

Fast load times, mobile optimization, and technical SEO are built in from the start, not added later.

This is a good fit if

On-brand quote templates

Your website is central to lead generation and revenue

 

Custom deal fields

You want CRM-connected data and proper attribution

 

Display what’s needed

Current site limits marketing flexibility and speed

 

Dynamic terms & conditions

You prefer a scalable CMS that marketers can manage

 

Migrate products

Conversion and performance matter as much as design

 

Build a website that drives revenue

If your website is critical to pipeline, it deserves to be more than a digital brochure.


Build it on a platform that connects to your CRM, enables your team, and supports growth.

 

6-12 weeks. CRM-connected. Built for conversion.

 

Your website team

Martjin
Martijn van Dooren

CEO

WX Agency
Melvin
Melvin Heinsius

COO

WX Agency
Ruben Brouwers
Ruben Brouwers

Lead of RevOps &
Commercial Growth

WX Agency
HubSpot-Platinum-badge
Shopify
1. Google Partner
ActiveCampaign Certified badge-3
Clutch