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Connect your store to your revenue system.
A structured HubSpot and Shopify setup that connects customer, order, and marketing data so you can automate lifecycle marketing, improve attribution, and drive repeat revenue.
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Trusted by
When ecommerce and CRM live separate lives
Many Shopify stores run marketing and sales from disconnected tools. Customer data sits in multiple places, campaign impact is hard to measure, and repeat purchase strategies rely on guesswork. The store runs. Marketing runs. But the data between them doesn't.
What the HubSpot–Shopify Revenue Engine does
The HubSpot–Shopify Revenue Engine connects your store and CRM into one system that supports smarter marketing and clearer revenue visibility.
This isn't just an integration. It's a structured setup focused on lifecycle and revenue.
We focus on: Clean customer data flow, revenue attribution you can trust, automated lifecycle marketing, and segmentation based on real purchase behavior.
The goal is simple: Turn store data into revenue insight and action.
Delivered in 4-6 weeks.
What's included in the revenue engine setup
Integration setup
- HubSpot and Shopify connection and configuration
- Sync setup for customers, orders, and products
- Data mapping and field alignment
- Historical data migration where relevant
- Real-time sync validation
Customer lifecycle design
- Lifecycle stages based on purchase behavior
- >Segmentation logic for new, active, and lapsed buyers
- RFM (recency, frequency, monetary) segmentation
- Customer journey mapping
- Alignment between marketing and revenue data
Automation and workflow setup
- Post-purchase follow-up flows
- Thank you sequences with cross-sell opportunities
- Re-engagement campaigns for lapsed customers
- Win-back automation for churned buyers
- Abandoned cart recovery where relevant
- Product recommendation logic
Attribution and revenue tracking
- Revenue attribution setup by campaign and source
- Purchase tracking and event configuration
- Campaign ROI visibility
- Repeat purchase rate tracking
- Customer lifetime value calculations
- Revenue dashboards for leadership
Segmentation strategy
- Purchase behavior segments
- Product category affinity
- Average order value tiers
- Purchase frequency groups
- Engagement-based segments
Reporting setup
- Revenue by channel and campaign
- Customer acquisition and retention metrics
- Repeat purchase analysis
- Product performance tracking
- Marketing ROI dashboards
Documentation and training
- Data flow documentation
- Segment definitions and usage guide
- Automation playbook
- Best practices for ongoing management
We collaborate with companies all around the world
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How it works
Why WX for ecommerce revenue engines
We've built revenue engines for dozens of DTC and B2C brands. We know what works for driving repeat revenue and attribution.
HubSpot Platinum Partners with deep expertise in Marketing Hub automation, lifecycle marketing, and ecommerce integrations.
We optimize for repeat purchases and customer lifetime value, not just email open rates or basic automation.
Strategy, integration setup, automation builds, attribution configuration, and training - full end-to-end service.
We understand Shopify's data structure, limitations, and best practices for connecting to marketing automation platforms.
This is a good fit if
Turn store data into growth
If Shopify drives revenue, the data should inform your marketing and decisions.
Connect your store to a system that supports scale, attribution, and lifecycle marketing.
4-6 weeks. Complete integration. Revenue-focused automation.
Your ecommerce team
CEO
COO
Lead of RevOps &
Commercial Growth
