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Learn How Website Conversion Works and Grow Your Business

Let's dive into the basics of the website conversion process. By learning more about this process, your business could make a leap toward becoming even more successful online

A brief intro

The way we do business today has drastically changed. The time has never been better for an entrepreneurial mind to start a business. Marketing and technology have brought us to a new era: an era of opportunities where the internet has broken many barriers, making it easier than ever before to start a business and expand it internationally.

The way customers are behaving while shopping has changed significantly too. It brought many new dimensions. Your customers are spending more than six hours every day online: on social platforms like Facebook and YouTube, on search engines like Google and Bing, and comparison and review websites.

As a small business owner, you're always on the lookout for new opportunities. And if you're looking for ways to grow your business online, it would be helpful to learn about the website conversion process.

What is the website conversion process?

The website conversion process is the process by which a person browses the internet, clicks on a link, becomes a visitor on your website and converts into a contact (or prospect) by filling out a form. Finally, he/she enters your system (i.e. your Gmail account or a CRM system) where you'll be able to follow-up on the contact with the goal of nurturing him/her into a customer.

Why is it important to understand this process?

There may be hundreds of interested persons visiting your website every day, but your final goal is to do more business, right? So you want to ensure that once a visitor is on your website and interested in your product or service, they fill out a form and leave their personal information (name, email and perhaps a phone number).

Now that you’ve learned about the basics of the website conversion process, you may be able to ask yourself or your marketing team some simple questions:

  • How many daily visitors does my website get every day?
  • How many visitors become contacts (visitor to contact conversion)?
  • How many contacts become customers (contact to customer conversion)?


Website conversions: how do you calculate those?

Here's a simple example. receives 1,000 website visitors per day.
Out of those, 40 become a contact (that is a 4% visitor-to-contact conversion rate).
And finally, out of those 40, a total of 5 eventually become customer (12.5% contact to customer conversion rate).

The take-away

By learning about the website conversion process and identifying your conversion rates, you can make better marketing decisions and improve your forecasts for your company. Bingo.