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When traffic is not the real problem

What actually limits B2B growth is a leaky funnel, not a lack of visitors. While teams focus on driving traffic, the real challenge is what happens post-click. Landing pages generate visits but no leads, forms capture low-quality data, and conversion rates fluctuate unpredictably. More traffic won't fix this. You need HubSpot Conversion Rate Optimization to maximize your existing traffic.

 
reporting inaccuracy

Landing pages get traffic, but not leads

Low conversion rates are what prevent paid traffic from becoming leads. Your campaigns drive thousands of visitors, yet conversions stall at 1-2%. You’re spending €10K/month on ads to generate just 20 leads when the page should convert at 5%+.

Pipelines chaos

Forms are filled, but the quality is low

Poor lead quality happens when forms prioritize volume over intent. You hit your targets, but sales complains the leads are unqualified—often just junk, students, or a completely wrong fit. 

Lots of manual work

Leads stall or drop out early

A stalled pipeline occurs when top-of-funnel prospects fail to engage further. People fill out forms, download content, and simply disappear, leaving your MQL-to-SQL conversion under 10%.

HubSpot used differently

Conversion rates fluctuate without clear reasons

Unpredictable conversion rates happen when decisions rely on guesswork rather than clear data. Some months you convert at 4%, while others drop to 1.5%, and nobody knows why or what changed. 

Leadership questions unanswered

Teams change pages without knowing what worked

Stagnant conversions happen when marketing updates landing pages based on opinions or competitor research rather than data. You are constantly redesigning, but without knowing what actually works, performance doesn't improve. 

Broken Automations

Attribution is broken

Broken attribution happens when you can't connect form submissions to closed deals. Sales says marketing leads don't convert, but you lack the data to prove what actually drives your pipeline.

What CRO for HubSpot does

HubSpot Conversion Rate Optimization is a structured service focused on improving how visitors navigate your conversion paths, rather than just making design tweaks.

We analyze page and form performance, identify drop-off points in key flows, and measure lead quality and downstream pipeline impact—not just clicks.

The goal is simple: maximize the value of every visit through monthly optimization cycles and ongoing improvements.

Talenguide 1-2

What's included in CRO support

audit-1

Conversion analysis and baseline

  • Review of all key HubSpot pages and conversion flows
  • Identification of drop-off points and friction areas
  • Baseline conversion metrics across funnel stages
  • Traffic analysis and segment performance
  • Competitive benchmarking where relevant
audit-2

Page and form optimization

  • Landing page layout and content improvements
  • Form structure and field optimization
  • Progressive profiling implementation
  • CTA placement, messaging, and design
  • Mobile conversion optimization
  • Load speed and technical performance
audit-3

Testing and experimentation

  • A/B testing for high-traffic pages
  • Multivariate testing for complex flows
  • Iterative improvements for lower-traffic assets
  • Statistical validation of results
  • Documentation of winning variations
audit-4

Lead quality alignment

  • Review of qualification logic and scoring
  • Alignment between marketing conversions and sales acceptance
  • Form field adjustments to improve lead quality
  • Segmentation strategy for different audience types
  • Handoff process optimization
audit-5

Funnel and flow optimization

  • Multi-step form optimization
  • Thank you page and post-conversion experience
  • Email nurture sequence alignment
  • Retargeting and re-engagement strategy
  • Cross-sell and upsell flow improvements
audit-6

Performance tracking and reporting

  • Conversion rate reporting across all stages
  • Impact on MQLs, SQLs, and closed deals
  • Revenue attribution when possible
  • Ongoing insights and recommendations
  • Monthly performance reviews

We collaborate with companies all around the world

How it works

Baseline and quick wins Testing cycles Compound improvements Regular reviews Continuous optimization

What leaky funnels cost you

Wasted ad spend

At 2% conversion vs industry standard 5%, you're wasting 60% of your paid traffic budget on visitors who never convert.

Lost pipeline

Every 1% improvement in conversion rate adds 20% more leads from the same traffic - compounding monthly.

Poor lead quality

When 40-50% of form submissions are unqualified, your cost per SQL is 2-3x what it should be.

Can't scale

Without strong conversion, every dollar increase in ad spend delivers diminishing returns. You hit a ceiling fast.

Wasted redesigns

Redesigning without testing means spending on changes that might make conversion worse, not better.

Compounding losses

Poor conversion compounds monthly. Six months of optimization delay means six months of wasted acquisition spend.

Pricing

CRO for HubSpot pricing
Starting from $1,500/month

Monthly optimization service with ongoing improvements. Final pricing depends on:

  • Number of assets and conversion flows in scope
  • Monthly traffic volume and testing velocity
  • Complexity of funnels and buyer journeys
  • Integration with paid acquisition programs
  • Revenue attribution requirements
Typical engagement levels:
Starter
Starting from $1,500/month

Single landing page or form focus. Monthly optimization cycles. Basic testing and improvements.

Essential
Starting from $3,000/month

Core landing pages and forms. Regular testing. Lead quality optimization.

Standard
Starting from $5,000/month

Multiple conversion paths. Regular A/B testing. Attribution tracking. Strategic guidance.

 

Premium
Starting from $7,000/month

Comprehensive funnel optimization. Advanced testing. Multi-channel attribution. Full acquisition strategy support.

ROI shows within 90 days

Most clients see 20-50% improvement in conversion rates within the first quarter, paying back the investment multiple times over.

Talk to us now

Frequently Asked Questions

How is this different from hiring a CRO specialist?
What if our traffic is too low for testing?
Do you handle the design and development?
How long until we see results?
Can you work with our paid acquisition team?
What if we're changing our website or replatforming?
Do you optimize for lead volume or lead quality?
What tools do you use?
Can you optimize non-HubSpot pages?

Why WX for CRO

Group 35642

HubSpot conversion specialists

We've optimized hundreds of HubSpot funnels. We know what converts in HubSpot's environment and how to implement improvements quickly.

Group 35782

Revenue-focused optimization

We don't optimize for vanity metrics. Every test considers lead quality, downstream conversion, and revenue impact.

Group 35793 2

Full-stack execution

We handle strategy, design, copywriting, implementation, and analysis. You don't coordinate multiple resources.

Group 35795 2

Data-driven methodology

We test, measure, and iterate based on data. No opinions or trends - just what actually improves your numbers.

lead-allocation

Integration with paid acquisition

We understand how paid traffic, landing pages, and conversion work together. Optimization considers the full acquisition funnel.

This is a good fit if

On-brand quote templates

You have consistent traffic to key conversion pages

Custom deal fields

Conversion rates are unclear, unstable, or below industry benchmarks

Display what’s needed

Lead quality is a concern and sales rejects marketing leads

Dynamic terms & conditions

 Sales feedback doesn't match marketing's performance reports

Migrate products

You want measurable improvements based on data, not opinions

Hubspot Scaling

You're ready for ongoing optimization, not one-time changes

Improve conversion, not just volume

If traffic is coming in but results are inconsistent, the funnel needs attention.

 

Stop wasting ad spend on traffic that doesn't convert.Optimize what happens after the click.


Monthly optimization cycles. Compounding improvements. Measurable revenue impact.

 

Your CRO team

Martjin
Martijn van Dooren

CEO

WX Agency
Melvin
Melvin Heinsius

COO

WX Agency
Ruben Brouwers
Ruben Brouwers

Lead of RevOps &
Commercial Growth 

WX Agency
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