If you are new to the Inbound methodology you might notice some words that some complicated sounding words get thrown around. Most of these terms however are essential for understanding how to use inbound for Ecommerce.
After getting more used to inbound these words while feel as familiar as the rest of the English language.
I have created a list of inbound terms so you can explore the terms and get an idea what inbound is all about.
- Conversion Funnel
is a phrase used in Ecommerce to describe the process from visitor to customer. With the funnel you can see in which stage of the buyercycle you are doing well and in which stage you could potentially do better.
- Contextual marketing
Gives viewers a personalized website experience based on how they got to the website, on what device they are, and in what stage of the buyer's journey they are.
- Content offer
A content offer is a product, like an ebook, quiz or checklist.
- Cart abandonment rate
Is the percentage of people that puts item in a digital shopping cart, but leave without actually buying anything.
- Call-to-Action (CTA)
A call to action is a stimulus to do something in order to gain a benefit or solve a problem. An example of this in Ecommerce is: “Buy now”. But also thing like “learn more” or “sign up now”.
- Buyer's journey
The process every consumer goes to through before, during and after they buy a product. The stages of the buyer journey are:
- The Awareness Stage: Where a consumer first notices your product or service.
- The Consideration Stage: Where a consumer considers buying a product or service.
- The Decision Stage: Where a consumer decides to buy a product or service
- Bounce rate
Bounce rate is the percentage of visitors that come to a webpage and leave without doing anything. They do not go into the menu or click through to any page. Search engines might use a form of bounce rate, to see if your page fits a specific search query. However a high bounce rate is not always a bad thing as it could also mean that the site visitor found what they were looking for.
- Back-end development
Back end development Is the part of a website or app that is invisible for the user.
Web data that shows us which parts of our marketing strategies work and what does not.
- A/B testing
Creating two versions of one aspect of a website or tool to see which one performs better.
- Conversion rate
The percentage of site visitors that become customers.
- Evergreen content
Is timeless content which means that it stays relevant and keeps providing value to readers.
- Front end development
Front end development is the part of a website that is visible for the user.
- Growth hacking
Is a marketing strategy that is all about experimenting, trying new thing and analysing to find out how to achieve the maximum growth for a company.
- Inbound marketing
Inbound marketing is a marketing strategy that attracts leads to a website by creating content that is useful for them.
- Lead generation
Collecting names and data from potential customers to move them further up in the sales funnel.
- Lead nurturing
Developing a series of communications to a lead to push it further into the sales funnel.
- Organic traffic
Site visitors that come to your site via search engines.
- Smart content
Smart content is content that changes based upon who is looking at it. Smart content is personalised content, that help getting the right content to the right person at the right time.
Goodbye and see you soon
You made it! You read the list and now most likely have a clearer understanding of the terms of inbound. And in the process you have learned what inbound is all about. So now that you understand the terms it is time to learn more about the methodology don’t you think?