Both as a business owner and as a
1 - Use more videos!
A visual revolution has come to Latin America! The people want to see, not read. Hispanic marketers are using this to their advantage. 17% of marketers in Latin America say that visual and video content is their top priority. It is not strange that these
Branded video content is not only what the consumer wants to see it is also the content they are most likely to remember (As you can see in the graph below). If you are still not sure about using video in your marketing campaign, you have to know it is great for building trust, improves the social media engagement and relevant good quality videos on your landing pages will Improve your SEO.
2 - Yes, you can use Whatsapp.
Do you think it is unprofessional and impractical to have contact with clients over Whatsapp? In that
Whatsapp is not only good for customer support, it also provides a fantastic opportunity for sales. As according to this article from
If you want to learn more about using Whatsapp for your business, you are in luck. We wrote a blog about it.
3 - The mobile revolution continues
I know what your thinking; “that is not surprising at all”. You are right, it is nothing new, but the global share of mobile traffic is still growing, and Latin america seems to be ahead of this change as you can see in the graph.
We included the growth of smartphones in this article cause many small companies are not adapting to phones (enough). According to one
75% of Latin American customers go to the website of a company if they want to get more information about a product or service. The Average smartphone conversion rates are 64% higher than desktop conversion rates. So if your website does not work seamlessly on a mobile device you are seriously missing out!
Congratulations you are now up to date to the newest marketing trends in Latin America!