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When search behavior changes

Search has evolved beyond traditional blue links, as B2B buyers now receive direct answers from AI tools. Because informational queries yield fewer clicks and prospects arrive highly educated, your HubSpot content must now compete on structural clarity rather than pure volume. Today, making your HubSpot assets truly searchable means ensuring they are instantly understandable to answer engines.

reporting inaccuracy

Informational searches bring fewer clicks

AI overviews provide direct answers, driving zero-click searches. Even when your HubSpot content ranks, traffic drops because prospects get their information without ever clicking.

Pipelines chaos

Buyers arrive more educated

Prospects consume answers from AI platforms like ChatGPT long before visiting your site. To compete earlier, your HubSpot content must be structurally optimized for these answer engines.

Lots of manual work

Content competes on clarity, not volume

Answer engines prioritize structural clarity over sheer word count. Publishing 50 unoptimized HubSpot blog posts won't help if AI tools cannot extract direct answers.

HubSpot used differently

Visibility depends on structure

Answer engines require semantic organization to extract direct responses. Without clear headings and lists, your unstructured HubSpot content simply gets buried.

Leadership questions unanswered

Traditional SEO metrics decline

AI overviews render traditional SEO tactics obsolete. Even when your HubSpot pages maintain stable rankings and increasing impressions, actual click-through rates and traffic will inevitably drop.

Broken Automations

Competitors appear in AI answers

AI platforms like ChatGPT are already citing your competitors as industry authorities. Without structural optimization, your HubSpot content remains completely invisible in this new search experience.

What AEO for HubSpot does

Answer Engine Optimization (AEO) ensures your HubSpot content is perfectly structured for AI platforms to interpret and cite.

Instead of chasing traditional algorithms, we focus on clear content hierarchy, semantic relevance, and formatting driven by real buyer questions.

The goal is simple: Help your expertise surface where modern buyers look for answers.

Delivered in 4-6 weeks.

What AEO for HubSpot does

What's included in AEO optimization

audit-1

Content structure review

  • Page structure and hierarchy audit
  • Topic clarity and focus assessment
  • Internal linking logic and navigation
  • Content depth and comprehensiveness analysis
  • Identification of thin or redundant content
audit-2

On-page optimization

  • Heading hierarchy optimization (H1, H2, H3 structure)
  • Content organization for scannability
  • Schema markup and structured data implementation
  • Answer-focused formatting (lists, tables, definitions)
  • Featured snippet optimization
audit-3

Search intent alignment

  • Mapping content to buyer questions and queries
  • Identifying gaps in answer-ready content
  • Refining priority pages for specific intents
  • Question-based content opportunities
  • Topic cluster strategy
audit-4

Semantic optimization

  • Natural language processing alignment
  • Entity and relationship clarity
  • Contextual relevance improvements
  • Related concepts and terminology
  • Semantic keyword integration
audit-5

HubSpot CMS optimization

  • Proper use of HubSpot pillar pages and topic clusters
  • Technical SEO best practices
  • Metadata optimization for AI understanding
  • Internal linking structure
  • URL structure and organization
audit-6

AI citation optimization

  • Content formatting for AI extraction
  • Source credibility signals
  • Clear attribution and expertise markers
  • E-E-A-T (Experience, Expertise, Authoritativeness, Trust) optimization
  • Author and organizational authority building
audit-07

Answer-ready content templates

  • Templates for FAQ pages
  • How-to content structure
  • Comparison page formats
  • Definition and glossary templates
  • Problem-solution content frameworks
audit-8

Measurement framework

  • AI visibility tracking setup
  • Featured snippet monitoring
  • Answer engine appearance tracking
  • Traditional SEO metrics baseline
  • Success metrics definition
audit-09

Future content guidance

  • AEO-optimized content creation guidelines
  • Question research methodology
  • Structure templates for ongoing content
  • Quality standards and checklist

We collaborate with companies all around the world

How it works

Week 1-2- Audit and analysis (1) Week 3-4- Optimization strategy (1) Week 5- Implementation (1) Week 6- Documentation and handover (1) Timeline- 4 to 6 weeks (1)

What poor AEO costs you

Zero-click search impact

When 25-30% of searches never click through to any website, being invisible in answer displays means losing a quarter of potential traffic permanently.

AI citation gap

Competitors appearing in ChatGPT, Perplexity, and Google AI answers get brand exposure and authority you're missing entirely.

Declining organic traffic

Even with stable rankings, poor AEO means 15-25% traffic decline year-over-year as more searches are answered directly in search results.

Late-stage awareness only

Without visibility in answer engines, you only reach buyers at decision stage - missing critical early research and consideration phases.

Content ROI deterioration

Content that isn't optimized for answer engines delivers 40-50% less value than it could, making your content investment increasingly inefficient.

Competitive disadvantage

While you optimize for 2015 SEO tactics, competitors optimizing for AI visibility capture attention in the channels buyers actually use.

Pricing

AEO optimization pricing
Starting from $2,500

Project-based engagement. Final pricing depends on:

  • Volume of content to optimize
  • Current content structure quality
  • Technical implementation complexity
  • Number of topic clusters or pillars
  • Custom schema requirements
  • Team training and enablement needs
Ongoing optimization options
Monthly AEO management
Starting from $1,500/month

New content optimization, performance monitoring, continuous improvement, AI visibility tracking.

Quarterly reviews
Starting from $3,000/quarter

Ongoing execution, priority support, strategic guidance as we implement your roadmap.

ROI shows typically within 90-180 days

Improved featured snippet presence, AI answer citations, maintained traffic despite zero-click growth, and better-qualified organic visitors typically deliver 3-5x ROI.

Talk to us now

Frequently Asked Questions

How is AEO different from traditional SEO?
Will this hurt our traditional SEO?
Can you guarantee AI citations or featured snippets?
Do we need to rewrite all our content?
What if we're not on HubSpot?
How do you measure AEO success?
Will this work for technical or complex topics?
How long until we see results?
Can we do this for our existing content library?

Why WX for AEO

Group 35642

Early AEO adopters

We've been optimizing for answer engines and AI search since early 2023. We understand what works as search evolves.

Group 35782

HubSpot platform specialists

HubSpot Platinum Partners with deep knowledge of how to leverage HubSpot's native features for AEO.

Group 35793 2

Content strategy expertise

We don't just optimize pages - we help structure your entire content strategy for answer-driven search.

Group 35795 2

Measurable approach 

We track AI visibility, featured snippets, and content performance with clear metrics and reporting.

lead-allocation

Future-focused optimization 

We optimize for where search is going, not just where it's been. Your content investment stays relevant.

This is a good fit if

On-brand quote templates

Content supports your demand generation strategy

Custom deal fields

Organic visibility matters to your business

Display what’s needed

You invest in thought leadership and expertise content

Dynamic terms & conditions

You want future-ready content structure

Migrate products

HubSpot is your main content management system

Hubspot Scaling

You're seeing declining SEO performance despite good rankings

Stay visible as search evolves

If buyers look for answers in AI tools and search engines, your content should be structured to surface.

 

Clarity and structure matter more than volume in answer-driven search.

 

4-6 weeks. Answer-ready content. Future-proof visibility.

 

Your AEO team

Martjin
Martijn van Dooren

CEO

WX Agency
Melvin
Melvin Heinsius

COO

WX Agency
Ruben Brouwers
Ruben Brouwers

Lead of RevOps &
Commercial Growth

WX Agency
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Shopify
1. Google Partner
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Clutch